This paper explores the complex and evolving landscape of human rights protection in the context of rapid digital transformation. The proliferation of digital technologies, including artificial intelligence, big data, and social media platforms, has created new opportunities for exercising fundamental rights such as freedom of expression, access to information, and participation in public life. At the same time, it has introduced unprecedented risks, including mass surveillance, data privacy violations, algorithmic discrimination, and the erosion of personal autonomy. The study highlights the tension between technological innovation and the safeguarding of universal human rights, emphasizing the need for robust international legal frameworks and adaptive governance mechanisms. The conclusions made in the article are further supported by empirical evidence showing the existence of digital inequality, internet shutdowns, and discrimination, despite the soft law consensus. The article argues that the protection of digital human rights requires the development of a legally binding international treaty, the evolving nature of the law governing the digital environment, and the effectiveness of international monitoring.